EVIIA
Health / Trust / Infrastructure
Exploring how trusted frontline health data could change what becomes possible across global health systems.
IN DEVELOPMENT
CULTURE - STRATEGY - EMERGING TECHNOLOGY - VENTURES
Something changes. Something else hasn’t caught up yet.
We connect shifts across markets, emerging technology, people and behaviour to find opportunities that are easy to miss in isolation.
We work out which ones are worth pursuing, shape what they could become, and move them into action.
The approach
Not everything moves at the same speed.
- Technologychanges what is possible
- Peoplerespond differently
- Marketsadapt
- Cultureshifts unevenly
- Systemscan lag behind
The gap
WHERE WE ARE USEFUL
The opportunity is there. The path isn’t obvious yet.
An opportunity has appeared, but nobody has worked out what it is worth yet
We take an observation and turn it into a proposition, a business model, a first commercial move, and the foundations for growth.
The technology works. The strongest use of it is still an argument
We find where new capability meets real demand - and where it does not.
Growth has flattened, and the next engine of growth sits outside the current plan.
New products, adjacent markets, partnerships, or a different business model entirely.
Two worlds or more should be working together and currently are not
Companies, institutions, disciplines or markets worth more connected than apart.
WE ARE PROBABLY NOT THE RIGHT FIT WHEN
- The direction is already decided and what you need is pure delivery capacity.
- The scope is fixed and the job is to staff it with a large team.
- You want recommendations handed over, with no involvement in what happens next.
- The problem sits comfortably inside one discipline, where a specialist could do the job alone.
Sometimes the answer is to build. Sometimes it is to stop.
Recognition
Selected recognition
- 2024
- European CommissionInclusive Pioneer, SME Assembly
- 2023
- E24Top leadership talent in Norway
- 2022
- VestbeeTop 50 women in Norway's startup and VC ecosystem
- 2021
- Kapital40 under 40
- 2019
- NewsweekBlockchain Impact Award
Speaking, moderating and contributing to conversations on technology, identity and how markets adapt — from Slush and SXSW to the European Commission’s SME Assembly.
Selected work
See how the thinking becomes something real.
A selection of products, companies, research and systems shaped from the initial question through strategy, product, technology and execution.
Currently in motion
CIIMA TRAVELS
Culture / Talent / Travel
Exploring how cultural attention can become measurable demand for destinations, routes and places.
IN DEVELOPMENT
How the work happens
Four moves, in the order they usually happen.
Research, pattern recognition, human behaviour, market shifts and emerging technology.
Identify what is changing, what has not caught up yet and where an overlooked opportunity may exist.
Turn observations into something people can understand, want and act on: proposition design, business models, positioning, product strategy and validation.
Bring together companies, talent, institutions and markets that would not necessarily find each other, then build the partnerships and commercial structures that hold.
Develop and test concepts, products, ventures and pilots far enough to understand whether they deserve to exist at scale.
What we work by
Five things that decide how the work goes.
- 01
Look across, not just deeper.
Most answers sit between disciplines. We read what is changing in people, markets, behaviour and technology together, because each one alone explains too little.
- 02
Good thinking should lead to action.
A decision. A proposition. A partnership. A product. If nothing changes, it was just expensive reading material.
- 03
Momentum first, structure second.
Early ideas need movement more than governance. Once something works, it needs foundations. Getting the order wrong kills both.
- 04
Follow the evidence, not the method.
Frameworks are useful right up until the point they stop being true. We change the approach when the information changes.
- 05
Leave it stronger than we found it.
The measure is what remains once we are gone: sharper thinking, working systems, relationships worth having, and a team that can keep going without us.
How we are set up
Small core. The right people around the problem.
We stay deliberately small. For each engagement, we bring together the specific capabilities the opportunity demands from a trusted international network - shaping the team around the problem, rather than forcing the problem into the team we happen to have.
- Senior attention
- The people who find the opportunity stay with it. Nothing is handed down a layer.
- Capability on demand
- Specialists, operators, technologists, creatives and commercial partners join when the problem calls for them.
- One point of ownership
- However the team is configured, We hold the thread; continuity, direction and accountability.
PARTNERS & COLLABERATORS
Design collaboration
A social first content house
Research and innovation grant support
Health identity infrastructure
About
Built from crossing worlds.
Living and learning in different environments taught me to adapt how I learn, analyse and work. The room changes. The culture changes. The methodology changes. What stays consistent is the discipline: understand what is really happening, what is shaping it, and what becomes possible next.
- People + behaviour
- Anthropology, hospitality and behavioural research taught me to pay attention to people in context - what they value, what they trust, what shapes their decisions, and where behaviour diverges from intention.
- Systems + institutions
- International development work meant operating inside complex cultural, institutional and economic systems, where incentives decide what is possible.
- Technology + company building
- Building products and companies across data, digital identity, privacy and AI taught me where new capability becomes commercially real.
Contact